This training course offers an opportunity to stay updated with fundamental practices in sales, marketing, and customer service. The course aims to equip participants with competencies that provide their companies with a competitive edge in the modern market. It includes a variety of traditional and interactive methods, such as self-assessments, models, group exercises, discussions, and role-playing, helping participants acquire the necessary skills and apply them seamlessly and professionally.

The course provides a detailed explanation of the marketing and sales processes, quality strategies, and techniques for measuring customer satisfaction. It also covers strategic communication skills and marketing creativity, enabling participants by the end of the program to identify the scope of marketing and sales operations, develop plans for sales opportunities to increase revenue and profitability, establish performance measurement standards to ensure alignment with desired goals, assess customer satisfaction levels, and master effective communication techniques with customers.