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Digital Marketing Course

Duration: 20 hours
Training Format: Classroom training, in-person and online

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Digital Marketing Course
Social media marketing is one of the most prominent modern marketing strategies, relied upon by many companies to enhance their business activities. Service providers and product sellers compete to attract customers and increase sales through these platforms, making the Social Media Marketing (SMM) course essential. The course aims to assist trainees in reaching targeted customers, improving communication with them, expanding their customer base, and enhancing their skills in employing effective strategies to promote their products and services.

Course Modules

  • Introduction

  • Definition of Marketing

  • Difference Between Logo and Brand

  • How to Get Started?

  • Brand Personality Types

  • Marketing Strategy

  • Marketing Plan

  • Market Research

  • Marketing Objectives

  • Marketing Mix

  • Service Marketing Mix

  • Promotional Mix

  • Difference Between Advertising and Publicity

  • Social Media Platforms

  • Advertising Tools

  • Target Audience

  • Content

  • Distinction Tools

  • YouTube

  • Instagram

  • Snapchat

  • Twitter

  • LinkedIn

  • Facebook

  • Facebook Login

  • Personal Account Settings

  • Creating a Business Page

  • Business Page Settings

  • Page Management vs. Campaign Promotion

  • Ads Manager

  • Budget Setting

  • Ad Placement

  • Ad Setup

  • Reach Ads

  • Conclusion

Course Outcomes

  • Develop projects and marketing campaigns through social media.

  • Reach target customers across various platforms.

  • Improve interaction and communication with customers.

  • Strengthen relationships with existing customers and attract new ones.

  • Organize methods using modern communication technologies.

  • Avoid costly mistakes in digital marketing.

Course Features

  • Training based on the latest version of Adobe Firefly, supported by artificial intelligence.

  • Equipped classrooms.

  • Well-equipped training lab.

  • Opportunities for freelance work.

  • Professional photo editing capabilities using artificial intelligence.

  • Commercial advertisement design.

  • Options for in-person or online attendance.

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Certification

  • Attendance certificate accredited by the Professional and Technical Skills Development Authority.

  • International certificate from London Business College, certified by the Jordanian Ministry of Higher Education and the Jordanian Ministry of Foreign Affairs (optional).

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